Understanding Media
A 45-minute lesson exploring how media shapes our world
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Hook Activity
What Is Media?
Media All Around Us
Media is any way we share information and ideas with others. From books to TikTok, media helps us learn, connect, and understand the world.
Print Media
Books, magazines, newspapers
Digital Media
Websites, apps, streaming
Social Media
Instagram, YouTube, Snapchat
Group Discussion
Objective vs Persuasive Media
Not all media has the same purpose. Some media gives us facts, whilst other media tries to change our minds.
Objective Media
Presents facts without opinions. Example: A news report stating "It rained 25mm yesterday" or a science textbook explaining photosynthesis.
  • Focuses on facts and evidence
  • Avoids emotional language
  • Shows multiple viewpoints
Persuasive Media
Tries to convince you to think or act a certain way. Example: An advert saying "Buy our trainers to be cool!" or a campaign poster.
  • Uses emotional appeals
  • Promotes one viewpoint
  • Encourages action or belief

Discussion Questions
Can you think of media you saw today? Was it objective or persuasive? Why do creators choose different types of media? How does knowing the difference help you as a media consumer?
Exit Ticket Assessment
Write down one example of objective media and one example of persuasive media you encountered this week. Explain your choices in 2-3 sentences.
45
Minutes
Complete lesson duration
3
Activities
Hook, discussion, assessment
MYP Concepts: Perspective & Audience
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